Privacy policy
Last updated 5/11/26
This website is owned and operated by SWA Custom LLC d/b/a The Rural Art (“Company”, “we”, “our”, “us”). This Privacy Policy describes the type of information we may collect from you or that you may provide when you visit https://theruralart.com/ (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services") and our practices for collecting, using, maintaining, protecting and disclosing that information. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Personal information is information that identifies you, relates to or describes you. If you do not agree with our policies, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy applies to information we collect: on this website, in email, text, and other communication between you and this Website and when you use our products and services. It does not apply to information collected by: us offline or on any other website operated by Company or any third party (including our affiliates and subsidiaries); or any third party (including our affiliates and subsidiaries), including through any application or content that may link to or be accessible through the Website.
Information we collect from you
● Personal information, and contact details such as name, postal address, email address, telephone number, comments, demographics, social media information, and postings, the times you visited the Website and any other identifier by which you may be contacted online or offline (“Personal Information”). The Personal Information we collect or receive varies depending on how you interact with us.
● Details of your visits to our Website, including browsing information, search queries, traffic data, pages visited, referring websites, location data, logs, and other communication data and the resources that you access and use on the Website.
● Information about your device, device data and internet connection, including your IP address, operating system, browser type and device information such as computer, phone, tablet or device used to access Services.
● Transaction information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
● Account information including your username, password, security questions and other information used for account security purposes.
● Customer support information including the information you choose to include in communications with us.
● Information that you provide by filling in forms on our Website
● Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files.
How We Collect Information
● Directly from you when you provide it to us.
● Automatically through automatic data collection as you navigate through the site.
● From third parties, for example, our vendors or business partners.
● We collect information from you if you register to download resources, register for a seminar, sign up for our newsletter, purchase a product or service from our website, etc.
Tracking Technologies We Use For Automatic Data Collection
We use tracking technologies such as cookies, pixels, web beacons, email open and click tracking, sms link tracking, analytics tools (Shopify cookies, google analytics, Meta Pixel, and email/sms/video platform tracking). Third party providers may collect data using tracking technologies outside of our control. We may use third-party providers to analyze customer behavior, improve marketing performance, measure advertising campaigns, personalize advertising and conduct retargeting activities. You may adjust browser settings to refuse certain cookies, however, portions of the website may not function. Please note that tracking technologies are used for business related analytics and are not designed to capture the content of communications.
We Use Cookies
Cookies are small text files that are automatically generated when you visit our website and placed on your device. These cookies include session cookies which expire when you close your browser and cookies which remain until deleted. Websites use cookies to help users navigate efficiently and perform certain functions. These cookies collect information such as IP address, approximate geographic location, language preference, device type, browser type and the date and time of visits. Strictly necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without strictly necessary cookies. Performance cookies are used to see how visitors use the website, e.g. analytics cookies. They help us know which pages are the most and least popular and see how visitors use the website. Flash cookies are files that store information such as preference, settings and usage data. Targeting cookies are used to identify visitors between different websites, e.g. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites. Third-party cookies, set by third parties may process data collected via their cookies under their own terms and privacy notices. If data is subject to international transfer to third countries, safeguards of this Policy apply.
We may use cookies and similar technologies for purposes include:
● Operate our website
● Optimizing, personalizing and improving browser experience
● Conducting website analytics and performance tracking
● Saving your preference and user settings for future visits
● Personalize content and delivering relevant advertising based on your interest
● Enabling interactive features such as posting comments or submitting forms.
● Improve and support advertising performance
● Recover abandoned carts,
● Improve customer experience.
We Use Web Beacons
Web Beacons or Pixels are pages of our Website and our emails which may contain small electronic files (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit tracking user activity for website statistics which may be linked to personal information provided by users.
Information We Obtain from Third Parties
We may receive information from Shopify, payment processors, advertising networks, analytics providers, social media platforms, logistics providers and marketing tools. The information we receive is:
● Payment information from our payment processors to process your payment in order to fulfill your orders and provide you with products or services you have requested. When you make a purchase on the Website, any credit card information you provide as part of your payment information is collected and processed directly by our payment processor. We at no time receive or store your full credit card information.
● When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties, may collect certain information using online tracking technologies.
How We Use Your Personal Information
● To present our Website and its content.
● To provide you with information, products, or services that you request from us.
● To send you information for marketing and promotional purposes. You can opt out of this targeted marketing.
● To carry out our obligations and enforce our rights arising from any contracts entered into between us.
● To notify you about changes to our Website and any products or services we offer or provide through it.
● To allow speakers and partners to communicate with you, and offer third party products and services.
● To provide you with customer support and improve our products and services.
● We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
● To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issue you might have with the requested service.
● To evaluate, understand and improve our services, products, marketing and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our marketing efforts, and to evaluate and improve our services, products, marketing, and your experience.
● For any other purpose with your consent.
● If you opt to receive any free resources or purchase any products or services sold by the Company and consent to receiving emails from us, we will automatically have you receive our free email newsletter. You can unsubscribe anytime if you do not wish to receive this newsletter. We include an “unsubscribe” link at the bottom of every email. If you ever have trouble unsubscribing, You can email info@theruralart.com requesting to unsubscribe from future emails.
● If you consent to receive text messages from us, your mobile information, including any originator opt-in data and consent, may be shared with third parties/affiliates for marketing/promotional purposes. This consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. If you wish to be removed from receiving future communications, you can opt out by texting STOP or UNSUBSCRIBE.
Disclosure of Your Information
We may disclose and or share your personal information to third parties for legitimate purposes and other reasons subject to this Privacy Policy. We will not disclose your name and address, along with the title, description, or subject matter of any materials you have viewed on our Website, unless you opt-in to such disclosure by clicking a checkbox authorizing such disclosure or email us at info@theruralart.com. We may disclose your personal information for circumstances such as:
● With third parties who perform services on our behalf (payment processing, data analytics providers, customer support, user engagement, email service providers, cloud storage, communication tools, identity verification providers, fulfillment and shipping).
● With contractors, business and marketing partners who provide support, services and advertising.
● When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
● Affiliates, subsidiaries of ours, joint venture partners, or other companies that we control or that are under common control with us.
● For any other purpose disclosed by us when you provide the information.
● To comply with any court order, law, or legal process.
● To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
● If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our Company, our customers, or others.
● Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
● When we use Google Analytics. We may share your information with Google analytics to track and analyze the use of the Services.
● With your consent.
User Generated Content & Testimonials
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties. If you submit reviews, testimonials, photographs, social media tags, comments or other media content you grant the Company a non-exclusive right to use, reproduce, display, publish, and promote such content for marketing and business purposes, subject to applicable law.
Business Transfer
In the event of merger, acquisition, restructuring, financing, sale of assets or business transfer, customer information may be transferred as part of the business transaction, subject to applicable law.
AI & Automated Tools
The Company may use AI-assisted tools internally for customer support drafting, operational assistance, marketing content, image enhancement, analytics and workflow support.
Third Party Websites and Links
Our Site may provide links to websites operated by third parties. If you follow these links, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.
Children's Online Privacy Protection Act
Our website is not intended to be used by children under 13 years of age, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us via our email below to request that it be deleted. If you are under 13, do not use or provide any information on this Website. As of the latest update of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 13 years of age.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. We may decline your request as permitted by law. We may need to verify your identity before processing requests.
● Right to Access / Know: You may have a right to request access to personal information that we hold about you. You may also send us an email at info@theruralart.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account.
● Right to Delete: You may have a right to request that we delete personal information we maintain about you.
● Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
● Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
● Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
● Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
● Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
● Managing Communication Preferences or Unsubscribe: We may send you promotional emails, and you may opt out at any time by using the unsubscribe option displayed. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
● Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies.
Requests may be submitted to: info@theruralart.com
Your General Data Protection Regulation (“GDPR”) Rights
The legal basis for which we use your personal information for these data processing activities is our legitimate interest in keeping our website secure, providing effective service and sending you information for marketing purposes. You will only be added to our email list if you consent to receiving our emails. If you are located within the European Union (“EU”), according to Art. 6 (1) (f) GDPR, you have the following rights.
● We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.
● Knowing how long we’ll keep your information. We will keep you information until you ask us to delete it or we do not need it any longer.
● You have the right to request, access or delete your information.
● You can withdraw consent to the Company's processing of your data.
● You can file a GDPR related complaint
● You have the right to limit the personal information that you provide.
● You have the right to object to the processing of your data and the right to the portability of your data.
We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.
Your California Privacy Rights
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the "right to know"). Once we receive your request and confirm your identity, we will disclose to you the specific information we collected, categories and sources of personal information we collect from you, business purpose for collection of information and categories of businesses that we shared this information with. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
To exercise your rights to know or delete described above, please submit a request by emailing us at info@theruralart.com. We will not discriminate against you for exercising any of your CCPA rights.
Your Nevada Privacy Rights
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated info@theruralart.com. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
Email & Communication Channels Policies
If you contact us through communication features such as email, contact forms, live chat, chatbots, videos and text message services (“Communication Chanels”), we may record, collect and retain the content of your messages, your contact information, and our responses. We do not sell, rent, or lease your information to third parties except as allowed in this Privacy Policy. We will maintain the information you send via email in accordance with applicable federal law. Please do not send confidential or sensitive personal information via our Communication Channels. In compliance with the CAN-SPAM Act, all emails sent will include clear identification and unsubscribe instructions. Some Communication Channels may be operated by third parties and by using these tools you agree to their terms and privacy policies as well.
Email Communications
We may send order confirmations, shipping updates, customer service communications, promotional emails, abandoned cart reminders and marketing communications. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us directly. Transactional emails related to active purchases may still be sent.
Chat Features & Messaging
We use your information to respond to your inquiries, improve our customer service, and maintain the security and functionality of our site. We may use automated, video, text, live chat or other communication chat tools to assist you. When you use the chat feature, we may collect:
● Information you provide (such as your name, email address, and any content of messages).
● Technical data (such as your browser, IP address, and usage activity).
Conversations may be monitored and recorded for quality assurance, training, and compliance purposes. We use third-party service providers to operate our chat functionality, and those providers may have access to the information you share through the chat. For details on how those providers handle data, please review their privacy policies. By initiating or participating in a chat, you consent to the recording, collection, processing, and storage of this information as described in this Privacy Policy. If you do not consent, please do not use the chat feature and contact us by email instead. We may retain the chat transcripts for quality assurance, customer support and compliance. You may request deletion of chat data by contacting us via email.
SMS/Mobile Text Messages
If you sign up to receive sms/mobile text messages from us, we will collect and store your mobile number and any information you share in your replies. By providing your phone number and opting in where required, you consent to receive order updates, delivery coordination messages, customer support communications, abandoned cart reminders and promotional SMS marketing messages. You can opt out at any time by replying STOP. We store text message records for customer service, legal compliance and to keep track of opt-outs. We may use third party messaging providers to send and manage these messages on our behalf. For Texas Residents, if you are located in Texas, we maintain records of your consent and follow all Texas texting requirements, including honoring opt-outs and following specific sending time rules.
Security Commitments
SWA Custom LLC d/b/a The Rural Art takes the topics of security and privacy very seriously. It is our priority to protect the data we work with. We take the following steps to ensure that data is safe.
Organizational
● Assign roles and responsibilities
● Security policies are reviewed and accepted by all relevant team members
Cloud
● Regularly scheduled checks
● Logging and monitoring of cloud services
Access
● Limited access to confidential information
● Password management policy is in place
Risk
● Annual risk assessment and vendor review process
Data Security and Protecting and Retention of Your Information
We do our best to protect your personal information but we cannot guarantee perfect security. We recommend that you do not share passwords or use insecure channels to communicate confidential information to us. All sensitive information is protected by SSL technology. We retain your personal information depending on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with obligations by law, resolve disputes or enforce other applicable contracts and policies. Your transmission of personal information to and from our Services is at your own risk. You should only access the Services with a secure environment. Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email.
Data Breach Procedures
We take all necessary precautions to safeguard your personal data. By agreeing to this Privacy Policy, you acknowledge that your personal data could be accessed online globally. We cannot prevent other parties from using or misusing your data. If there is any known data breach we will notify you within 10 business days. We will also report such incidents to the relevant data protection authority.
Data Sharing
We do not sell personal information. However, certain laws can define “sale” in a broad manner that captures nearly all business activity. For example, under the CCPA, “personal information” includes information that is not necessarily directly tied to an individual’s identity but may be associated with a device. This includes identifiers such as IP addresses, web cookies, web beacons, and mobile ad IDs. In many cases, this type of information does not directly identify you, but they are unique identifiers that could be linked to you. The term “sell” is broadly defined by the CCPA to include not just selling in exchange for money, but also sharing personal information (including information that does not directly identify an individual as described above) in exchange for anything of value. Under the CCPA’s broad definition of “sell,” which includes even the common flow of information in digital analytics and advertising, we could be defined as “selling” personal information because of the “sharing” of information with our analytics service providers. We use analytics to measure the ways users engage with our website and to provide targeted marketing. These analytics, in turn, inform how we perform advertising. To provide these analytics and facilitate advertising, we use third-parties that collect device identifiers and place tags, cookies, beacons, and similar tracking mechanisms on our digital properties and on third-party digital properties. You may opt-out of this sharing by submitting a request at our Data Request Portal.
Changes to This Privacy Policy
We may update this Privacy Policy. We will post the revised Privacy Policy on the Site and update the "Last updated" date. If we make material changes, we will notify you by email and through a notice on the Website home page. You are responsible for ensuring we have an active email address for you, and for visiting our Website and this privacy policy to check for updates.
Questions, concerns or complaints?
If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at info@theruralart.com. If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or file your complaint with a third party.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at your info@theruralart.com. For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.
